The Magical Things That Keep Happening

Holly Case
4 min readNov 12, 2023

So I really didn’t expect this to happen, pretty much ever, but I got contacted a few days ago by a recruiter from one of the largest companies in the country. He said that they were interested in me for a Senior Content Designer, Vice President. You know, the kind of job title you’d expect someone with 20 years of experience (like I do) to have.

I looked at the job description and realized that it’s something that I can actually do. All of the work that I have done over the past 20 years in various industries, including libraries and online, has actually prepared me extremely well for a career in UX design. UX stands for User eXperience, which means how you experience technology.

A really good example of user experience was when Facebook got rid of the back button for a couple of days in the past week and how the default was to send your comments privately to your friends in messages rather than on their public feed like you intended. (Yes, those were real, weren’t they? Please tell me someone else remembers this.) Those were fairly common negative reactions, so they quickly stopped. Your collective user experience was negative. It’s actually closely related to information architecture, which is itself often a career within library science, which I tried grad school for twice.

UX design is one of the most in-demand job skills and the industry can’t get enough workers because too few people have the skills for it. It pays extremely well; the job I’m interviewing for has a salary range of $133,000 — $198,000. That’s well outside of what my husband and I ever made combined.

I’ve done so many diverse things over the course of my career, all of which are useful for this field. I’ve used WordPress for many years and built custom mobile apps, and I know how the structure of information architecture works. But even more than that, it’s a field in which my being intuitive will be rewarded. I’ll get to be a problem solver, which is deeply gratifying for me. I’m already discovering that companies do look for certain traits that I have, such as my trait of being a curious researcher, almost like a detective.

It’s also closely related to psychology and marketing, as it’s the field that discovers what features of an app or website are more likely to make you spend money there or keep coming back. It basically ties together everything I’ve done in the past 20 years like they all had a point they were building towards.

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Holly Case

Widowed young from a great man. Healing from generational trauma. Recently discovered AuDHD. Always curious and wanting to understand the world better.